安义佬的大白话: www.zhouzhaohui.com: WinCapture

需要让70岁的人用我的软件也可轻松上手!

Fri, 28 Apr 2006 01:41:37 GMT

今天收到一位购买者填写的WinCapture调查表. 这位购买者是位70岁的老人!!! 他说WinCapture好象提供了很多功能,但是界面复杂,难于理解.不过,他说他会慢慢地习惯使用它.因为,他需要这样的工具.

WinCapture在界面设计上是一大败笔,确实,它提供了很多功能,但我相信多数使用者都不了解或者根本没有使用到WinCapture的很多功能. 资源提取, 形状捕捉, 扩展对象的文字捕捉等等.

在下个版本中,WinCapture需要彻底简化界面布局,要达到70岁的人都可以轻松上手的地步.

工具性软件本该是界面简单,功能强大的; 如何软件功能强大让使用简单, 这就是设计的可用性要研究的问题. 界面简单和功能强大给我的感觉是一个硬币的两面,应该说是鱼和熊掌吧, 人们选择使用一个软件,常常是因为软件使用简单,容易上手,等到使用了一段时间后,就开始提出各种功能上的要求,于是软件生产商慢慢把软件做的越来越强大,也越来越复杂. 最后,人们在对满足了功能上的要求后,又开始觉得使用这个软件太麻烦,这个时候,一些人可能去寻找其他的更简单的软件来使用, 或者找出这个软件以前的版本.想想软件大牛ACDSee, 看看现在8.0版本多复杂,启动多慢, 招来多少人的抱怨呀.再看看当年的3.0版本,简单快捷,让人轻松上手,呵呵,这很能说明问题.

如果上天给我一个重新设计WinCapture的机会的话, 我一定会对它说: 简单点吧. 如果一定要我给这份简单加个程度的话, 我希望是: 70岁.

注: 下面的粗体是这位老人的话.而[xxxxxxx]表示隐去了原文的真名的邮件地址.

> [Original Message]
> From: www.wincapture.com < support@wincapture.com>
> To: B[xxxxxxx] W[xxxxxxx] <[xxxxxxx]@ earthlink.net>
> Date: 4/27/2006 10:37:52 AM
> Subject: WinCapture 2006 Information
>
> Dear B[xxxxxxx] W[xxxxxxx],
>
>
> Thank you for choosing WinCapture 8.4.0.
>
> Please take a few minutes to fill in this survey. We appreciate
> your help, as it will help us to improve in the future.
>
>
> Please:
> Fill in the letters of your choice.
>
>
> Survey Form
> ========================================
>
>
> 1. Where did you first hear about WinCapture?
>
> A)[ ] Our company's web site( www.wincapture.com)
>
> B)[ ] Software download site
> [ ] CNET Download.com
> [ ] ZDNet
> [ ] Tucows.com
> [ ] Simtel.Net
> [ ] WinSite
> [ ] Other, Please specify: _______________pc WORLD DOWNLOAD WEB
SITE_____________
>
> C)[ ] Search Engine
> [ ] Yahoo
> [ ] Google
> [ ] Alta Vista
> [ ] Excite
> [ ] Lycos
> [ ] MSN
> [ ] HotBot
> [ ] Other, Please specify: ____________________________
>
> D)[ ] Magazine/Newspaper
> Name: _________________________________________________
> Issue: _________________________________________________
>
> E)[ ] In other way (e.g. Mailing List, Newsgroup, Forum or guestbook )
> Please specify: ______________________________________
>
>
>
> 2. What do you think of the interface of WinCapture?
> [ ] Easy to use
> [x ] Difficult to understand
>
>
>
> 3. What search engine phrases did you try to find WinCapture?
>
>
>
>
> 4. What was the biggest influence on your decision to register
> WinCapture?

It seems to offer many uses
>
>
>
>
> 5.Please write down your comments on WinCapture.

I'm 70, so I don't catch on as quickly as I once did! It seems quite
complex to me. However, I know as I use it over time, I'll get comfortable
with it. I went looking for a capture program because I can never find my
screen shots when I just use windows!
>
>
>
>
>
> ==========================================
>
>
> Thank you for spending your precious time to fill in this survey.
> ------------------------------------------------------------------

Camtasia Studio获得Jolt大奖, SnagIt获得提名

Mon, 24 Apr 2006 08:53:58 GMT

TechSmith的Camtasia Studio 3.0获得16届jolt大奖

Jolt大奖拥有"软件业界的奥斯卡"之称,今年已经是第16届了.Jolt的中文意思是:"摇晃", 意在说明Jolt大奖获得者的影响力可以让工业界"摇晃"一下.

我今天冲浪的时候,从 meebo.com的blog -> http://www.rubyonrails.org/ -> 使用关键字Rails google搜索然后看到 Jolt大将获奖名单, 发现Rails 1.0获得Web Development Tools的Jolt奖,同时意外看到Camtasia Studio 3.0 (TechSmith) 获得Utilities的Jolt大奖, 接着我找出角逐Jolt大奖的决赛选手

Utilities
• Camtasia Studio 3.0 (TechSmith)
• DevPartner Studio 8 (Compuware)
• dotTrace 1.1 (JetBrains)
• Fog Creek Copilot 1.2 (Fog Creek Software)
• Openmake 6.4 (Catalyst Systems)
• ReSharper 1.5 (JetBrains)
• SnagIt 7.2 (TechSmith)

看到 TechSmith 公司有2款产品进入决赛. 其中就有SnagIt.

SnagIt一直是我的产品WinCapture的直接对手,最大的敌人. 开发WinCapture产品的目标是借助性价比成为SnagIt的替代产品, 如今TechSmith的SnagIt产品如日中天.要想和它竞争,任重道远呀.

祝贺一下TechSmith公司,创造了多个优秀的产品 :)

最近也在看Guy Kawasaki的"如何让对手抓狂" (How to drive your competition crazy), 希望能够从这本手中找到灵感, 使我有好的策略去和SnagIt竞争

一不留神就损失了29美元！

Tue, 04 Apr 2006 15:42:19 GMT

今天晚上10点的时候，收到一封来自澳洲的来信。说是通过Paypal给我发了29美元到我的相信xxxxx@wincapture.com要买个WinCapture的注册号

"Dear xxxxx@wincapture.com,

You Have a Pending Payment.

Brian Bensley just sent you a payment with PayPal.

-----------------------------------
Payment Details
-----------------------------------

Amount: $29.00 USD
Subject: High quantity of WinCapture-$ WinCapture licenses
Note: This payment ios the register and purchase a unlock code on a trial copy of Win capture

Simply click https://www.paypal.com/au/links/uni and complete PayPal's easy registration form to claim your money.

PayPal lets users send money to anyone with an email address. Use PayPal to settle restaurant bills with colleagues, pay friends for cinema tickets, or buy cricket memorabilia at an online auction. You can also send personalised money requests to your friends for a group event or party.

For more information about PayPal, go to:

http://www.paypal.com/au/

Welcome to PayPal.
The PayPal Team

"

收到信我也没想那么多，就发了注册码给他。呵呵。发完后一想，怎么收钱？通常用户通过paypal支付不是发到xxxxx@wincapture.com 上，而是发到WinCapture官方站点公布的paypal帐号上的。澳洲的这个用户也不知道为什么会发到我的 xxxxx @wincapture.com 上去。我要收钱，岂不是要再注册一个xxxxx @wincapture.com 的paypal的帐号？嗯，应该是。那就开始注册吧，可是，我脑筋一下转错，没有在http://www.paypal.com/au/ 上注册，而是跑到 http://www.paypal.com/cn/，谁知道我一注册完xxxxx@wincapture.com ，就收到paypal发给我的一封信，

The payment to you from has been cancelled because your PayPal account cannot receive payments in . Please provide the sender with an email address that can accept this currency and they can resend your payment request.

Chinese Renminbi is not an openly traded currency at this time. To transfer funds in Renminbi, each transaction party must have a PayPal China account.
"

说是paypal中国帐号不能接受美元，对方支付给我的29美元的交易取消了！！！！！这paypal也不给个警告就把我的交易取消了！！！没办法，我只好给这用户写了封信要求重新支付29美元给我。我的注册码已经给他了，不知道澳洲人民的知识产权的意识强不强，要强，应该会重新支付；要不强，嘿嘿，那就当我交了29美元的学费了。

WinCapture 8.4.0 - Softpedia 100% CLEAN Award

Wed, 29 Mar 2006 15:45:48 GMT

---------- Forwarded message ----------
From: Softpedia Editorial Team <softeditor@softpedia.com>
Date: 2006-1-25 下午6:50
Subject: WinCapture 8.4.0 - Softpedia 100% CLEAN Award
To: support@wincapture.com

Hello,

Your product "WinCapture 8.4.0" has been tested by the Softpedia labs and found to be
completely clean of adware/spyware components.

We are impressed with the quality of your product and encourage you to keep
this high standards in the future.

To assure our visitors that "WinCapture 8.4.0" is clean, we have granted it with the
"100% CLEAN" Softpedia award. Moreover, to let your users know about this
certification, you may display this award on your website, on software boxes
or inside your product.

More information about your product's certification and the award is available
on this page: http://www.softpedia.com/progClean/WinCapture-Clean-32585.html

Your product review page is located at:
http://www.softpedia.com/get/Multimedia/Graphic/Graphic-Capture/WinCapture.shtml

Please feel free to link to us using the URL above.
If you choose to link to the award page for your product, you may use the
award graphic or a text link such as: "100% CLEAN award granted by Softpedia"

Don't hesitate to contact us for more information.

Sincerely,
The Softpedia Team

---------------------------------------------------------------------------------------
Softpedia is a library of over 70,000 free and free-to-try software
programs for Windows and Unix/Linux, games, Mac software, Windows drivers,
mobile devices and IT-related articles.
We review and categorize these products in order to allow the visitor/user
to find the exact product they and their system needs.
We strive to deliver only the best products to the visitor/user
together with self-made evaluation and review notes.
---------------------------------------------------------------------------------------
Softpedia - the encyclopedia of free software downloads
http://www.softpedia.com/

--
The most popular screen capture, video screen recording and image editing utility for Windows, with more than 9 million downloads.
Capture anything you see on your computer screen - images and text.

Easily record activity on your computer screen, audio and webcam video.

Edit your screen captures and images with drawing tools, annotations and stunning visual effects.

Screen Capture & Screen Recorder Product

Tue, 24 Jan 2006 07:26:07 GMT

本文分析了当前流行的屏幕捕捉工具的优缺点极其厂商的发展状况和趋势.通过这些分析,为自己的产品WinCapture确定发展方向和市场定位.

参考:Matthew Ellison 的 Review of Screen Captures Tools http://www.winwriters.com/articles/capturetools/index.html

内容分为3部分:

1. 屏幕捕捉工具的比较

2. 屏幕捕捉工具的发展状况和趋势

3. 我目前的产品WinCapture的发展方向和市场定位

1. 屏幕捕捉工具的比较

这部分内容基于Matthew Ellison 的 Review of Screen Captures Tools文章.

介绍

几乎我们所有的人都需要使用一些经过标注了的屏幕或者窗口的截图去让我们的用户熟悉我们的软件产品的屏幕和对话框的布局.

目前流行的Screen Capture & Screen Recorder Products 有:

1. Captivate (formerly known as RoboDemo)

2. SnagIt & Camtasia Studio & Morae

3. TurboDemo 下载

2. 屏幕捕捉工具的发展状况和趋势

屏幕捕捉类产品

3. 我目前的产品WinCapture的发展方向和市场定位

WinCapture 9.0的新功能

1. Video Output Format Options: avi;

2. Recorder Record Options: ;

3. WinCapture的捕捉的启动方式应该封装.启动的方式可以为:

用户通过GUI来启动
通过Text启动
通过系统发生的事件来启动
通过定时器来启动(调度)
通过远程来启动

4. 实现virtual video driver

5. 实现remote viewer可以观看

6. 实现remote control可以控制Recorder

7. 实现Painter的多窗口

8. 支持采用鼠标进行矩形选择的操作(以前版本中有这个功能,最新版本中没有[bug])

9. 把图象处理整和到image filter 中.

http://www.ellisonconsulting.com/

Share-it调查摘要

Wed, 18 Jan 2006 06:19:44 GMT

Share-it调查摘要
- 89%的用户希望收到软件更新信息，也愿意收到同一作者的新软件发布信息。可用MailList向他们发布信息。
- 用户更喜欢在作者的网站购买软件，因为那里有更新更准确的信息。Affiliate、代理等站点可以增加知名度、访问和销售。可以考虑和其他的共享软件作者合作。
- 带来下载和销售的最大来源是Google、Download和Tucows。
- 需要软件时，用户喜欢从下面的站点上去找。
1  http://www.google.com
2  http://www.zdnet.com
3  http://www.download.com
4  http://www.tucows.com
5  http://www.cnet.com
6  http://www.microsoft.com
7  http://www.pcworld.com
8  http://www.yahoo.com
9  http://www.adobe.com
10 http://www.amazon.com
11 http://www.macromedia.com
12 http://www.webattack.com
13 http://www.pcmag.com
14 http://www.handango.com
15 http://www.element5.com
16 http://www.palmgear.com
17 http://www.msn.com
18 http://www.lockergnome.com
19 http://www.versiontracker.com
20 http://www.tmssoftware.com
21 http://www.softwarestore.com
22 http://www.nero.com (-)
23 http://www.ebay.com
24 http://www.dabs.com
25 http://www.techtv.com
26 http://www.techrepublic.com
27 http://www.symantec.com
28 http://www.shareware.com
29 http://www.NothingbutSoftware.com
30 http://www.majorgeeks.com
- 用户通过何种渠道知道的软件
19% 搜索引擎
18% 杂志
12% 下载站
12% 直接的软件宣传
10% 朋友、熟人
  7% 其它站点
  7% 其它
  6% 新闻组
  3% 其他软件作者推荐
  2% 零售商店
  2% 硬件制造商
  1% Banner广告
  1% Print Ad
- 用户在购买前尝试多少个其它软件。
31% 3-4
30% 1-2
21% More
18% 0
- 下载并使用试用版多长时间后，用户决定购买
22% 立即
22% 一月内
21% 一星期内
18% 48小时内
11% 过期后
- 用户经常采用那些方式购买软件
82% 在线购买：从软件发布者的网站
50% 在线购买：从Category Business
37% 零售商店
13% 购买硬件时附带
  9% 其它途径
  7% 报纸
- 在Order处理过程中，最重要的是什么
78% 立即发送（包括下载）
54% 直观的购买过程
47% 快速发送（有物理存在的东西）
46% 多样的付款方式
16% 电话热线
  5% 其它
- 促成购买决定的最关键因素是什么
85% 功能性
73% 价格
72% 易用性
22% 鲜明、牌子亮
18% 朋友、熟人的建议
13% 附加利益
- 什么促使用户把软件推荐给朋友
97% 质量好
  2% 再买的话，可以打折
  1% 收集意见
- 对购买的软件，使用频率是怎样的
44% 每天
29% 一星期两三次
18% 一星期一次
  6% 一月一次
  2% 其它
  1% 每年一次
- 用户一般从哪里得到的优惠券
38% 电子邮件
27% 网站
24% 其它
  8% 网站
  3% 信件